What’s your take on Sales? Professional or Amateur?

ISU Corp
2 min readDec 31, 2021


You wouldn’t believe that most career professionals don’t know very much about selling. To become a great salesperson, you not only need to be committed to the profession but also have dedication and willingness to learn. Not to mention to have a desire to be great.

“Commitments cannot take place without an action to follow”

In order to become great — you need to commit.
Committing is devoting oneself completely to something.
A professional devotes themselves all the way to a career in selling.

Grant Cardone defines a professional and an amateur in the following way:

Professional: a person who is engaged in a specified activity as one’s main paid occupation rather than a pastime

Amateur: one who engages in a pursuit, study, science/sport as a pastime rather than a profession OR someone lacking experience and competence in an art/science

To move from an amateur to a professional, observe, take notes, look for patterns, study.

Did you know that once you neglect anything, you will start to dislike it?

Grant made a point. Once you are completely committed to your career, you will see results immediately. Become a fanatic he said; someone who’s insatiable about their commitment to getting something done.

You may come across some people who don’t like selling. They may think it is because they’ve been rejected a few times, or because their lazy, or even because they don’t like people…There are always answers for everything. However, the real reason is actually that they don’t know what they’re doing! With this lack of understanding — there’s no control, it leads to undesirable results, ending in the dislike of the idea of selling.

All in all, the first step in success is to eliminate any other options available to you and to JUST COMMIT.

One of the core values we have as a company is to inspire and empower people in all aspects of their lives. Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca



ISU Corp

ISU Corp is a high-tech company specializing in Software Architecture, Development, Project Management and Software User Interface Design.