The Secret to Selling Anything

  1. Traffic: Get people to see and hear what you are doing without raising their defenses.
  2. Conversion: Convince the person that what you have is going to solve their problem.
  3. Economics: Give them something of value and get their money.
  1. Who would buy this? (Traffic)
  2. What can we say to persuade them to buy? (Conversion)
  3. Can you reach them affordably? (Economics)
  4. Can they give you money? (Economics)

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