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The best way to test your business plan and to learn is to talk to customers. Customer interviews are about exploring what you don’t know you don’t know.

Avoid surveys or focus groups since surveys assume you know the right questions to ask and as a results surveys assume you…


I have always been curious about the way large monopolies such as Apple, Google, or Amazon came to be. …


There have been plenty of companies that hit their peak too soon and fall miserably to the bottom of the market, where they lay sad and forgotten. These companies have one thing in common: they couldn’t see the future. Of course, this is ridiculous; no one can see the future…


There has been a lie floating around the world for too long. The idealization of competition is a negative instigator to success. Winning the fight was and always has been considered the ultimate goal for students, rivals, and businesses. …


If you are an entrepreneur, it’s vital that you have a clear vision of what is true and what is not. There have been countless business ventures that are launched and crash to the ground about a second later. It’s important to reflect on these failures and be able to…


More than anything, it is important to keep your online image neat. How people perceive you in the World Wide Web is so important for your business. …


Owning a business is tough work. In order for a business to reach and stay in success, it has to be constantly changing and morphing to keep up with the latest technology, marketing strategies, and trends. No one likes something that isn’t up to date. It doesn’t look professional for…


There have been plenty of promising businesses rising to the top only to reach the surface of the water belly-up with Xs for eyes. Let’s think about business as the sea and the sky. Start-ups always begin at the bottom of the ocean and struggle to swim higher. We swim…


There are tons of people creating startup companies, many of which don’t manage to take off. This shouldn’t discourage you because failing is part of the process that leads to success. A lot of startup companies that didn’t succeed failed to focus on the most important word…“TRACTION”.

Traction is a…


If you’re someone who writes blogs, posts videos or podcasts, I have a wonderful little tip for you to help you gain traction: create a community. Creating a community around your content can make beautiful things happen. When a bunch of people all gathered together to talk about their common…

ISU Corp

ISU Corp is a high-tech company specializing in Software Architecture, Development, Project Management and Software User Interface Design.

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